Articles & Tutorials

Mastering Mid Funnel Marketing: A Complete Guide

Picture this: You walk into a store to buy a new phone. The salesperson greets you warmly and points out the latest models (top-level marketing). Then, they show you phones that match your preferences, answer your questions, and discuss features that matter most to you (mid-level marketing). Finally, when you’re convinced, they guide you to the billing counter to close the deal (bottom-level marketing).

Content Marketing Analytics: Key to Know Your Audience

To reach your marketing goals, you need a roadmap that lays out details on what strategies work for you. This is content marketing analytics. Read this blog to understand the concept of content marketing analytics, the types of content, the importance of tracking content marketing analytics, and the main content marketing KPIs to track for […]

Mastering Cost Per Lead: Optimize Your Marketing Spend for Maximum Results

When you decide to enter the world of digital marketing, you will encounter a term called Cost Per Lead. But let’s understand what it means and why it is important for your business. If you understand what CPL is, you will be able to make informed decisions for your business growth further by deciding on a marketing budget, tracking your campaign performance, and improving your lead generation strategies.

Customer Journey Analytics: All You Need To Know

The customer journey is the path people take when interacting with your brand, from the moment they first hear about it to when they become loyal supporters. Understanding this journey helps businesses see how customers engage with their brand at different stages, making it easier to improve their overall experience.

Ad Hoc Reporting: Unlocking Real-Time Insights for Smarter Business Decisions

Ad hoc reporting offers a flexible way to generate customized reports tailored to specific business needs. It enables quick decision-making by providing actionable insights. This method is widely used across industries like marketing, healthcare, finance, and retail, addressing unique challenges while delivering real-time, data-driven solutions for enhanced performance and strategic planning.

How to Install Tag Manager on BigCommerce?

Learn how to set up Google Tag Manager on your BigCommerce store with this straightforward guide. Easily manage tags, track user interactions, and improve your website’s performance in just a few simple steps.

How to Install GTM in Webflow?

Learn how to install Google Tag Manager (GTM) in Webflow with this easy-to-follow guide. Discover the benefits of using GTM, including simplified tag management, faster website performance, and better tracking of user interactions without needing to edit code.

Master Marketing Mix Modeling for Strategic Success

The explosion of digital marketing has brought a massive influx of complex data, which, while valuable, can be overwhelming for brands. With technology gathering vast amounts of information, businesses often struggle to make sense of it. A clear analytics strategy is essential to manage this data effectively and make informed decisions. Marketing mix modeling, for example, helps brands identify the best areas to invest their time and budget, ensuring more effective and efficient marketing efforts.

Machine Learning Marketing

What if you could automate the repetitive and time-consuming tasks in your marketing process? With AI, that’s now a reality.

Machine learning has already transformed industries like banking and healthcare, and now it’s helping businesses of all sizes enhance their marketing efforts. We can turn user data into valuable insights, making smarter decisions in lead scoring, reducing churn, and much more.

How to Track Form Submissions in Google Analytics 4?

Tracking form submissions in Google Analytics 4 (GA4) is a smart way to keep an eye on how your website is performing and how users are interacting with your forms. Whether you’re tracking contact forms, sign-ups, or lead generation forms, knowing how well these forms are converting can help you make better decisions for your […]

What is QBR and How Does it Benefit Your Business?

Running Quarterly Business Reviews (QBRs) that focus on your customers while also driving product growth can be challenging. But don’t worry—we’ve got you covered with the key strategies and tips to help you craft your own. In this guide, we’ll break down the most important elements of an effective QBR and share practical insights to ensure yours not only meets expectations but also propels your business forward.

Marketing Efficiency Ratio – What Is It and How to Calculate

As a marketing professional, you must be aware that not all marketing metrics matter the most for business growth. While some do and some don’t, the Marketing Efficiency Ratio (MER) falls in the former. But what is it, and how to calculate MER? Read this blog to learn more!

Market Intelligence: Definition, Types, & Applications

In today’s time, staying ahead of the competition can’t really mean just great products or services. Businesses must understand their market, customers, and competitors to thrive. Market intelligence comes in right here. It is the process of gathering, analyzing, and interpreting information about the external market environment that helps businesses make informed decisions. It involves […]

Difference Between Parameter and Statistic

Understanding the difference between a parameter and a statistic might seem like a small detail, but it’s a crucial one for anyone serious about making data-driven decisions in marketing. These terms aren’t just jargon, as they represent different ways of looking at the numbers that can guide your strategy. Grasping what each means, and when […]

The SEM Tracking Blueprint: Focusing on Business Development

What is SEM tracking and how what are its benefits? Read this insightful guide for your understanding.

40 Best Digital Analytics Tools For Marketing, Product Development & Customer Success

Users visiting your website create a history of valuable data insights that you can use to track their behavior and make their customer experience better. This is what is called digital analytics, where you track your user’s digital behavior on your digital channels like websites, mobile applications, social media, and more. But have you ever wondered how to track this? That’s when digital analytics tools come into play!

What is Digital Analytics and Why Is It Important?

With the help of digital analytics, businesses can better understand their product data, customer behavior, website and application traffic, and other important KPIs. These metrics can help an organization improve its marketing and product performance, hence catering to customer satisfaction. But what is digital analytics, and how is it beneficial?

Essential Social Media KPIs to Track

Discover key social media KPIs to help you grow, increase engagement, and track performance across platforms like Facebook, Instagram, etc.

Email Marketing KPIs: 17 Key Metrics to Track

Explore the top KPIs for email marketing to enhance campaign effectiveness. Learn how metrics like open rate, click-through rate, and conversion rate reveal valuable insights into audience engagement, allowing for data-driven adjustments that boost performance.

Data Blending – A Complete Guide

Discover how data blending enhances business insights by merging data from various sources, improving decision-making, and driving growth.

Understanding the Difference Between Impressions and Clicks

Learn the difference between impressions and clicks, two essential metrics in digital marketing, and understand how each contributes to measuring audience engagement and the success of your online strategies.

Analytical Report – A Comprehensive Overview

Creating an analytical report can be a pain most of the time. With the workload you must already be swimming in, the additional task of making an analytical report can come with the cost of your mental peace as you try to piece in every data figure. But when done systematically, analytical reports need not be a hassle!

How to Create Email Marketing Report + Free Template

Email marketing is still one of the very few powerful tools for businesses to connect with their audiences and boost conversions by driving engagement. As digital marketers, understanding the performance of your email campaigns is very crucial for optimizing your strategies and achieving the best results. In this article, we will explore how to create […]

What are Marketing Results? How to Efficiently Measure & Communicate Them

Marketing results are a critical element in any business; they help understand how successful the marketing initiatives are. Marketing results are the final outcome or achievements for calculated marketing strategies and can be measured precisely to plan how efforts can be put in the right direction to yield maximum benefit and impact. This article discusses […]

Dashboards vs Reports: Which One is Right for Your Business?

Data is everything in today’s fast-paced business world. Business companies can evaluate their performance based on the data available. They can plan strategies and make decisions as well, depending on the data they collect. There are two specific ways to analyze data, one is dashboards and the other one is reports. In this article, we will help you understand their difference in simple terms and which one to pick when:

What is Data Interpretation? Types & Steps to Interpret Your Data

Effective data interpretation is crucial in today’s data-enabled world. For an organization to thrive, it transforms complex information into meaningful insights, enabling businesses to identify trends and make informed decisions. But what is data interpretation? What are its types, and what is the method of interpreting data? Keep reading to learn more.

What are Advertising Insights? Key Insights & Their Importance

When it comes to advertising, normally, people think it’s a simple game of recognizing your target audience and presenting them with the information they need for successful sales. But it’s more than just grabbing the user’s attention. It’s filled with key advertising insights that help companies shape consumer behaviors and drive success.

What are Vanity Metrics and How to Use Them Properly?

It’s easy to get caught up in numbers that look great but don’t tell you the full story. We’ve all been there—excited by big social media follower counts or page views, thinking they reflect success. But here’s the thing: not all metrics are as helpful as they seem. These flashy numbers, known as vanity metrics, […]

What Are the Differences Between Reach and Impressions?

Understand the difference between reach and impressions, how they work, and why they’re important for your business.

What Is API Integration? All You Need to Know

Learn what is API integration and how it connects different applications to simplify and enhance our digital experiences.

What Is a Marketing Dashboard and How to Create One?

Understand what marketing dashboards are, how they work, and why they are valuable for driving business success and making informed decisions.

What Is a KPI Dashboard and How to Create One?

Learn about the importance of KPI dashboards, their benefits, and best practices for creating and using them.

What Is Predictive Marketing: A Comprehensive Guide

Explore how predictive marketing works, the benefits it offers, and how it can help you craft smarter, more impactful campaigns.

What Is Reach in Marketing and Why Does It Matter?

Discover what is reach in marketing, its importance, and proven strategies to effectively expand your audience and boost brand visibility.

What Is Data Tracking and Its Types with Benefits

Discover the meaning of data tracking, its various types, benefits for your business, and effective methods for tracking your data.

What Is Growth Marketing? A Complete Guide

As marketers, our primary focus is often on growth. We aim for growth that’s not just any growth, but one that’s measurable, repeatable, and sustainable. This growth should benefit both our customers and employees. Growth marketing is a powerful tool that helps us achieve this goal. By using data from marketing campaigns and tests, we […]

Impressions on LinkedIn: A Comprehensive Guide

Discover how to increase your visibility on LinkedIn by understanding impressions and using proven strategies to boost your presence.

Tips for Business Presentations

Raise your hand if you’re nervous about giving a presentation. Is your hand raised? Don’t worry, you’re not alone. Whe…

YouTube Marketing Tips

Even if you are not a YouTube content creator, a knowledge of how best to promote any YouTube content you may have is…

Using Social Media for Customer Service

Running a brand on social media can be challenging. Providing great customer service on online platforms may seem even you…

Basic Twitter KPIs you should track if you aren’t already

You may be thinking to yourself what’s a KPI? KPI stands for Key Performance Indicator, but you can think of it as just an…

Tips for creating a good Twitter post

Last week I talked about creating a good post on Facebook, now it’s time for a few tips for creating good Twitter post…

Tips for creating a good Facebook post

Posting on Facebook can be as easy as typing up some content and clicking post. Creating a Facebook post that accomplish…

Social Media Etiquette for Businesses

Social Media is a powerful tool for businesses. While in some sports you can win by playing dirty, with social media market

Paid Marketing Tips

Last week, we went over organic marketing tips. Now, it’s time to learn what you can do with a little disposable income…

Organic Marketing Tips

Marketing successfully while on a tight budget can be tough! Thankfully, organic marketing serves as a way to get your bran..

36 Newsletter Ideas to Keep Your Subscribers Engaged

Newsletters are a great way to keep in touch with your subscribers on a regular basis. Whether your subscribers are…

Marketing Reports 101

Marketing Reports evaluate the progress and performance of your marketing campaigns against predetermined KPIs. Marketing …

How to design successful Landing Pages

Think of landing pages as the first impression a customer has of your site. They likely would have clicked on a link that…

LinkedIn Marketing Tips

LinkedIn is not just a professional networking service, it’s also an effective platform for marketers. In fact, LinkedIn g…

Intro to SEO: Google AdWords

SEO, or Search Engine Optimization, is essentially a way to boost your website (links) up search engine rankings. Comp…

Instagram Tips for Businesses

Whether or not you have a physical product that is visually appealing, Instagram can still be used as a helpful platform t…

Influencer Marketing Tips

Influencer marketing uses influencers, such as celebrities, to push your product or service through a collaboration…

How to set up Google Analytics

If you have a website, you need to use Google Analytics! Google Analytics can help you answer questions such as how m…

How to get started with SEO

Search Engine Optimization, or SEO, is a way to optimize your website content for search. Learning the basics of SEO…

How To Cost-Effectively Boost Your Brand Presence On Twitter

A handful of companies successfully use Twitter to grow their social media presence every day. While some only have one pe…

How To Convert Blog Traffic Into Leads

Sometimes people get frustrated that they have successful blogs for their businesses that don’t make them money…

How COVID-19 has changed Digital Marketing

The pandemic has affected the way we market. This article will help you understand the impact and what you should be doing…

Google Advertising Tips

Google Advertising is a PPC method of marketing, where you, the marketer, pay per click or per impression for ads you create.

Generating Leads through Social Media

There are many ways to generate leads on social media. 20% of business users have replaced email with social media as…

Facebook A/B Testing Tips

A/B testing can be like a science experiment. Read on to learn how to win the science fair!

Email Marketing Tips

Email is alive and well, so how can you use it as an effective marketing channel?

eCommerce Marketing Tips

eCommerce is “commercial transactions conducted electronically on the Internet.” Some examples of eCommerce platforms…

Best posting times for social media

Now that you’ve decided WHAT you want to post, it’s time to decide WHEN you want to post it.

A Marketing Guide for Popular Social Media Channels

This guide will walk you through the different strategies you should use for posting across multiple social media channels.

A few Do’s and Don’ts of Facebook Advertising

Some people think Facebook is a dying social network. In a sense, it is…

5 Ways to Organically Grow Your Social Media

When we hear the words “marketing” and “social media,” in the same sentence most of us jump to advertising. However, it is…