Best Posting Times for Social Media

Now that you’ve decided WHAT you want to post, it’s time to decide WHEN you want to post it. Note that different types of content perform differently at various times. A post for a B2B company posted at 12 pm on a Tuesday may do worse than the same post posted at the same time by a B2C company. While posting is not an exact science, this article should help you narrow down the best time to post on social media, helping you understand when your content may perform better. This will vary for everyone, and you’ll have to make the decision yourself.

Why Is it Important to Post at the Right Time on Social Media?

When it comes to social media, timing can make or break your position and visibility on the algorithm. Post at the wrong time and your efforts might get buried in the endless scroll. Hit the sweet spot, and you’ll see your content shine. Here’s why timing matters:

• Maximizes Engagement:When you consider the best times to post on social media, you post when your audience is most active. This means there are high chances of them engaging with your content.
• Increases Visibility:Your posts are more likely to appear on your followers’ feeds when you consider the best times to post on social media, increasing post visibility.
• Boosts Algorithm Ranking:Social media works on an algorithm that favors instant engagement. Hence, finding the best times to post on social media can boost your account and the algorithm may reward you by ranking your content higher in your followers’ feeds and even on the explore page to reach non-followers.
• Enhances Brand Awareness:Understanding your best times and days to post on social media allows you to be visible during peak engagement times of your audience. This increases brand awareness as you are always fresh in your follower’s mind.
• Optimizes Resource Allocation:When you find the best days and times to post on social media, your content will work harder for you instead of you allocating your resources to work hard on distributing your content around.
• Drives Traffic and Conversions:Well-timed posts can direct more traffic to your website or lead to timely actions, like purchases or sign-ups.
• Aligns with Audience Behavior: Finding the best time of day to post on social media helps you stay relatable and relevant to your audience as you match up with their routine and accommodate to it smoothly.

Best Time to Post on Social Media

Many studies have indicated that the best time to post on social media is typically mid-week, like on Wednesdays and Thursdays. Mornings between 7 and 9 am, early afternoons from 1 to 3 pm, and evenings between 7 and 9 pm are prime windows to catch people scrolling during work breaks or winding down after a busy day.

That said, the “perfect” posting time isn’t a one-size-fits-all. It really depends on your audience engagement behavior and the day you are posting. Let’s take a look at the best days and times to post on social media:

The best times to post on social media are just a rough estimation that is gathered through data collected with research. It is generalized data and it may differ for individuals and businesses depending on your audience’s engagement patterns. This is not definitive and you should try playing around with the above-mentioned times and see what works best for you.

• • Best Time to Post on Social Media on Monday:

    The best times to post on social media on a Monday are between 9 am and noon. This timeframe works well because most people are easing into their work week, like taking short breaks, checking emails, and organizing tasks. It’s the perfect opportunity to grab their attention when they’re more likely to engage with fresh content.

  • Best Time to Post on Social Media on Tuesday:

    On Tuesdays, the best times to post on social media are between 10 am and 2 pm, and from 3 pm to 4 pm. These slots are ideal because people are trying to get rid of the weekend hangovers. They are more likely to be pausing for short breaks or seeking quick distractions, giving you a great chance to capture their attention.

  • Best Time to Post on Social Media on Wednesday:

    The best time to post on social media on Wednesdays is between 9 am and 3 pm. Midweek, people are in full work mode but often take productive breaks to recharge, making these hours perfect for sharing content that captures their interest.

  • Best Time to Post on Social Media on Thursday:

    The best time to post on social media on Thursdays is between 9 am and 2 pm. As the workweek winds down, people are focused on tying up loose ends but still take quick breaks to recharge. This makes it a great window to grab their attention.

  • Best Time to Post on Social Media on Friday:

    The best time to post on social media on Fridays is between 9 am and 2 pm. As the week winds down, people are wrapping up tasks and starting to shift their focus toward weekend plans. This window is perfect for reaching them when they’re active, engaged, and open to fresh content.

  • Best Time to Post on Social Media on Saturday:

    The best times to post on social media on Saturdays are at 12 pm, 7 pm, and 8 pm. These moments align perfectly with weekend routines, catching your audience during their relaxed midday activities and evening wind-downs, making it easier to spark engagement.

  • Best Time to Post on Social Media on Sunday:

    The best times to post on social media on Sundays are 8 am, 11 am, and 4 pm. These time slots coincide with moments when people are most likely to be scrolling their feeds—whether it’s during their morning routine, a leisurely late-morning break, or some relaxed downtime in the late afternoon after wrapping up household chores.

  • Best Days to Post on Social Media:

    Again, like the best times to post on social media, the best days to post also differ based on your audience’s engagement patterns and preferences. But ideally, Tuesdays, Wednesdays, and Thursdays are considered to be days with peak engagement possibilities.

  • Worst Days to Post on Social Media:

    Generally, the worst days to post on social media are Saturdays and Sundays. During these days, people tend to be less active on social media as they engage in weekend activities. However, this can vary depending on your specific target audience and the platform you’re using. It’s always a good idea to experiment and analyze your own data to see what works best for you.

The following are some potential reasons:

• • People prioritize family and relaxing on Sundays and are more likely to dedicate their free time to their personal activities.
  • Unlike weekdays, where people often check social media during commutes or breaks, Sunday usage patterns are irregular. This makes it harder to predict when your audience is online.
  • Many individuals use Sundays as part of a “digital detox,” stepping away from screens to recharge for the week ahead.

Best Days and Times to Post on Social Media by Platforms

Below we will dive into the best days and times to post on social media based on each platform:

1. 1. Facebook

Facebook is still the most popular social media platform when it comes to marketing. In 2025, it has 3.07 billion monthly active users, making it a popular platform for businesses and marketers.

The best times to post on Facebook are generally during weekdays, particularly mid-morning to early afternoon. Aim for times like 9 AM to 2 PM, as this is when people are likely taking breaks and checking their feeds. However, it’s crucial to analyze your own audience’s behavior using Facebook Insights to pinpoint the most effective times for your specific page.

Below are the best days and times to post on Facebook:

1. 1. • Best Time to Post on Facebook on Monday: 9 am, 12 pm, 7 pm
      • Best Time to Post on Facebook on Tuesday: 8 am, 10 am, 6 pm
      • Best Time to Post on Facebook on Wednesday: 7 am, 9 am, 1 pm
      • Best Time to Post on Facebook on Thursday: 9 am, 11 am, 8 pm
      • Best Time to Post on Facebook on Friday: 7 am, 1 pm, 5 pm
      • Best Time to Post on Facebook on Saturday: 9 am, 12 pm, 3 pm
      • Best Time to Post on Facebook on Sunday: 8 am, 11 am, 4 pm
      • Best Days to Post on Facebook: Mondays, Tuesdays, Wednesdays, and Thursdays
      • Worst Days to Post on Facebook: Sundays

   2. YouTube

YouTube garners over 2.50 billion monthly active users, making it the second-most used platform by people globally. If you are a marketer looking for wide exposure, YouTube should be on your list.

The best time to post on YouTube generally falls within the afternoon and evening hours, particularly from Thursday to Sunday. This is when people are more likely to be winding down from work or school and have leisure time to browse and watch videos. However, it’s crucial to consider your specific target audience and their viewing habits, as this can significantly influence the optimal posting times for your content. Experimenting with different upload times and analyzing your channel’s analytics can help you pinpoint the most effective schedule for reaching your viewers.

Below are some of the best times and days to post on YouTube for increased engagement:

1. 1. • Best Time to Post on YouTube on Monday: 12 pm, 3 pm, 7 pm
      • Best Time to Post on YouTube on Tuesday: 12 pm, 4 pm, 8 pm
      • Best Time to Post on YouTube on Wednesday: 12 pm, 2 pm, 6 pm
      • Best Time to Post on YouTube on Thursday: 12 pm, 3 pm, 8 pm
      • Best Time to Post on YouTube on Friday: 10 am, 1 pm, 9 pm
      • Best Time to Post on YouTube on Saturday: 9 am, 11 am, 7 pm
      • Best Time to Post on YouTube on Sunday: 9 am, 12 pm, 7 pm
      • Best Days to Post on YouTube: Wednesdays, Thursdays, and Fridays
      • Worst Days to Post on YouTube: Sundays

   2. Instagram

As of 2025, there are 2 billion monthly active users on Instagram. Marketers should target this platform for better reach. Knowing the best days and times to post on this social media platform will make your content reach the desired audience at their most active times

The best times to post on Instagram can vary, but generally, weekdays between 10 AM and 2 PM are good starting points. However, it’s crucial to consider your specific audience and their activity patterns. Experiment with different times and use Instagram Insights to analyze your own data for the most effective posting schedule. Below are some of the best times and days to post on Instagram for increased engagement:

1. 1. • Best Time to Post on Instagram on Monday: 7 am, 11 am, 2 pm
      • Best Time to Post on Instagram on Tuesday: 7 am, 10 am, 1 pm
      • Best Time to Post on Instagram on Wednesday: 7 am, 9 am, 4 pm
      • Best Time to Post on Instagram on Thursday: 7 am, 9 am, 2 pm
      • Best Time to Post on Instagram on Friday: 7 am, 11 am, 3 pm
      • Best Time to Post on Instagram on Saturday: 7 am, 12 pm, 3 pm
      • Best Time to Post on Instagram on Sunday: 7 am, 11 am, 7 pm
      • Best Days to Post on Instagram: Tuesdays, Wednesdays, and Thursdays
      • Worst Days to Post on Instagram: Sundays

   2. LinkedIn

Known to be the largest B2B platform, LinkedIn is famous for connecting with professionals all across the globe. With over 310 million monthly active users. For optimal engagement on LinkedIn, aim to post during weekday business hours, particularly between 10 AM and noon on Tuesdays, Wednesdays, and Thursdays. These times generally see the highest activity as professionals are actively checking their feeds for industry news, insights, and networking opportunities. However, it’s crucial to consider your specific target audience and their online habits, as this can influence the ideal posting times for your content.

Below are the best days and times to post on this social media platform for the best engagement:

1. 1. • Best Time to Post on LinkedIn on Monday: 9 am, 2 pm, 4 pm
      • Best Time to Post on LinkedIn on Tuesday: 12 pm, 2 pm, 4 pm
      • Best Time to Post on LinkedIn on Wednesday: 10 am, 12 pm, 2 pm
      • Best Time to Post on LinkedIn on Thursday: 10 am, 2 pm, 4 pm
      • Best Time to Post on LinkedIn on Friday: 8 am, 1 pm, 3 pm
      • Best Time to Post on LinkedIn on Saturday: 4 am to 7 am
      • Best Time to Post on LinkedIn on Sunday: 8 am to 2 pm
      • Best Days to Post on LinkedIn Company Pages: Tuesdays, Wednesdays, and Thursdays
      • Worst Days to Post on LinkedIn Company Pages: Saturdays and Sundays

   2. Pinterest

With over 522 million monthly active users on Pinterest, this platform has attracted a very niche audience who majorly focus on visually appealing content. The user base is largely females who are looking for ideas focusing on home decor, shopping, fashion, and more.

While there’s no one-size-fits-all answer, research suggests the best times to post on Pinterest are generally in the evenings, particularly between 8 PM and 11 PM, with 9 PM often cited as the peak time. Additionally, posting in the late afternoon, between 2 PM and 5 PM, can also be effective. Weekends, especially Sundays, tend to be good days for posting as well. However, it’s crucial to analyze your own audience data to pinpoint the most effective times for your specific content and followers. Tthe best times and days to post on this social media platform:

1. 1. • Best Time to Post on Pinterest on Monday: 4 pm, 8 pm, 9 pm
      • Best Time to Post on Pinterest on Tuesday: 4 pm, 8 pm, 9 pm
      • Best Time to Post on Pinterest on Wednesday: 2 pm, 4 pm, 9 pm
      • Best Time to Post on Pinterest on Thursday: 6 pm, 8 pm, 9 pm
      • Best Time to Post on Pinterest on Friday: 2 pm, 4 pm, 5 pm
      • Best Time to Post on Pinterest on Saturday: 11 am, 7 pm, 11 pm
      • Best Time to Post on Pinterest on Sunday: 12 pm, 8 pm, 10 pm
      • Best Days to Post on Pinterest: Weekdays
      • Worst Days to Post on Pinterest: Saturdays and Sundays

   2. TikTok

While 2.14 billion use TikTok, there are 1.69 billion monthly active users on this platform. It is known to be one of the fastest-growing social media platforms.

While there’s no one-size-fits-all answer, some general guidelines can help you find the best time to post on TikTok. Aim for weekdays, especially mid-morning to afternoon, as these tend to have higher engagement. Experiment with posting at different times and use TikTok analytics to see when your audience is most active. Ultimately, the best time to post depends on your specific audience and content.

To make the best use of TikTok, below are the best days and times to post on this social media platform:

1. 1. • Best Time to Post on TikTok on Monday: 6 am, 10 am, 10 pm
      • Best Time to Post on TikTok on Tuesday: 2 am, 4 am, 6 pm
      • Best Time to Post on TikTok on Wednesday: 8 am, 9 am, 11 pm
      • Best Time to Post on TikTok on Thursday: 9 am, 12 pm, 6 pm
      • Best Time to Post on TikTok on Friday: 6 am, 1 pm, 4 pm
      • Best Time to Post on TikTok on Saturday: 11 am, 7 pm, 8 pm
      • Best Time to Post on TikTok on Sunday: 7 am, 9 am, 4 pm
      • Best Days to Post on TikTok: Wednesdays and Thursdays
      • Worst Days to Post on TikTok: Sundays

   2. X (Twitter)

With around 611 million monthly active users of X (Twitter), While there’s no one-size-fits-all answer, generally, the best times to post on X (Twitter) are during weekdays, particularly mid-morning (10 AM to 11 AM) and early afternoon (3 PM to 4 PM). These times tend to catch people as they start their day, take breaks, or wrap up work. However, it’s crucial to consider your specific audience and their habits, as well as the type of content you’re sharing. Experimenting and analyzing your own X analytics will help you pinpoint the most effective posting times for your account. Below is the list of the best days and times to post on this social media network:

1. • Best Time to Post on X (Twitter) on Monday: 10 am to 11 am
   • Best Time to Post on X (Twitter) on Tuesday: 9 am and 1 pm
   • Best Time to Post on X (Twitter) on Wednesday: 9 am and 3 pm
   • Best Time to Post on X (Twitter) on Thursday: 10 am and 3 pm
   • Best Time to Post on X (Twitter) on Friday: 11 am and 1 pm
   • Best Time to Post on X (Twitter) on Saturday: 9 am and 8 pm
   • Best Time to Post on X (Twitter) on Sunday: 9 am to 3 pm
   • Best Days to Post on X (Twitter): Tuesdays, Wednesdays, and Thursdays
   • Worst Days to Post on X (Twitter): Sundays

How to Judge the Best Time to Post on Social Media for Your Business

How to Judge the Best Time to Post on Social Media for Your Business

media for your business. Below are also some factors that play a huge role in affecting the best times and days to post on social media for your business:

1. 1. Monitor the Active Time of Your Audience

Depending on your audience and their active time, their engagement with your content on social media will differ. For example, if your content is meant for working professionals, they are less likely to view a huge long format content during the morning timings, especially on weekdays. For this, you will have to wait for the weekend or post long format content post 7 pm or 8 pm when everyone’s back home or lying in their beds.

1. 1. Analyze the Type of Your Content

Simply knowing the best time to post on social media isn’t enough. Based on your content type, the engagement timings of your audience will largely differ. Earlier, people were heavily invested in long-form textual content. But as we evolved in the digital age, the attention span has decreased. People are more attracted to short and quick video formats. But this does not mean people now don’t engage with long-form content. They still do, but everything is compartmentalized.

There’s a timing for each type of content. For example, if you post a real estate listing as an Instagram reel, your chances of getting a higher engagement rate are on weekdays in the mornings. Hence, simply knowing the best times to post on social media is not enough. You have to put yourself in the shoes of your audience to see how and when they will react to your type of content.

1. 1. Perform a Competitive Analysis

A lot of times, especially when you are just starting in a specific industry, knowing the best times and days to post on social media isn’t a straightforward process. Here’s when you can benefit from snooping around and seeing what your competitors are doing with what type of content they are posting at what time and day. If accounts similar to yours are getting higher engagement on some days, like Wednesdays, you can try to post your content within a similar timeframe to test the waters.

1. 1. Make Analytics Your Best Friend

Social media marketing is not a guessing game if you know how to strategically plan your posts to reach the right audience. Definitely knowing the best times to post on social media can help you greatly for enhanced engagement and visibility. But you also need to judge your best timings and days depending on your analytics.

Pull that social media calendar out where you have stored all the analytics of your previous posts. See what worked the best and then notice the day and timing of the posting. Most probably, timing and the day may have affected the engagement rate alongside other factors like the type of content.

Conclusion

Keep in mind that this information only suggests the BEST time to post and should not be stuck to as the ONLY time you post. During these times, there is the highest activity, which leads to high rates of engagement. There is no definite answer to the best time to post on social media, so try posting during the times mentioned in this article and stick to the one that works best for you!

FAQs:

1. What are the best hours to post on social media?

Depending on the day and platform, there are different hours to post on social media that may work the best for you. Usually, weekdays see a good engagement rate when posted between morning and noon and then later at night after 7 pm.

2. How often should you post on social media?

The frequency of posting depends on the platform you are using. Ideally, posting once or twice a day on Instagram and Facebook is considered good. For LinkedIn, once every day is considered good and for X (Twitter) posting two to four tweets per day is recommended. But remember to always aim for quality instead of quantity.

3. When not to post on social media?

Generally, weekends, especially Sundays, are considered to be the worst days to post on social media. Weekends are meant for relaxation and more people prefer spending their time doing personal activities or spending time with their loved ones. They usually avoid social media and hence the data on the weekend has an irregular pattern.

4. What is the best time to post on social media in USA?

The working days between 8 am to 2-3 pm are considered to be the best times to post on social media in the USA. But then again, this differs based on the day and the type of content you are posting.

5. What is the best time to post on social media in India?

Generally, 10 am to 2 pm is considered the best time to post on social media in India on the weekdays, with a high engagement rate experienced during the lunch hours. However, consider the type of content and your audience analytics before choosing the best time.

6. Is it better to post in the morning or at night on social media?

This highly depends on the type of content and the platform you choose to post. But, usually, engagement is higher in the morning and noon on weekdays when people are commuting or taking breaks. On the weekends, target leisure times like late afternoons or evenings after 7 pm.

7. What is the best time to post video on social media?

The best times to post videos on social media are generally early in the weekdays and in the noon time when people take breaks. Here, they are more likely to interact with your content.