40 Best Digital Analytics Tools For Marketing, Product Development & Customer Success

Users visiting your website create a history of valuable data insights that you can use to track their behavior and make their customer experience better. This is what is called digital analytics, where you track your user’s digital behavior on your digital channels like websites, mobile applications, social media, and more. But have you ever wondered how to track this? That’s when digital analytics tools come into play!

What are Digital Analytics Tools?

With the help of digital analytics tools, businesses and marketers can collect and analyze data from different digital channels related to customer behavior. The collected data is useful for optimizing your marketing campaigns, web pages, and other online activities for better results. These tools can range from basic mobile or web tracking to heatmap analysis and heavy user testing.

Through the right tools, you can accurately track what users do on your website, where they come from, and how they convert. Here’s a list of digital analytics tools based on their categories:

• SEO and Paid Marketing Analytics Tools

  1. Ahrefs

     Ahrefs is a comprehensive SEO tool that is used mainly for site audits, backlink analysis, keyword research, competitive analysis, content optimization, and rank tracking. It is an all-in-one SEO tool to meet your needs if you want your website to be more visible on Google by performing better.

  2. Semrush

     Another well-known digital analytics tool for SEO, Semrush, offers a suite of benefits for competitor research, content marketing, social media marketing, and PPC. Their most popular services used by customers are link building, keyword research, local SEO, on-page SEO, competitor analysis, and rank tracking.

  3. Moz Pro

     Moz Pro is the paid version of Moz, and it includes services like rankings, keyword explorer, page optimization scores, site crawl, link explorer, and custom reports.

  4. Google Search Console

     Google Search Console is a free marketing analysis tool that allows you to track some important website metrics like total impressions, total clicks, average position, and average CTR.

  5. Google AdWords

     Formerly known as Google AdWords, Google Ads is the most used tool among PPC professionals. You can see impressions, clicks, the cost for campaigns, and the average CPC on the main dashboard itself, making it a user-friendly tool.

  6. Google Analytics 4

     Any list of digital analytics tools is incomplete without mentioning the popular Google Analytics tool. A free resource, marketers use this tool to view any website metrics like goal completions, bounce rate, top acquisition channel, and more to understand website performance.

  7. Microsoft Advertising

     Microsoft Advertising is another digital analytics tool that helps PPC professionals track relevant analytics. With this tool, you can track average ad position, CTR, average CPC, conversion rate, conversions, and impressions.

  8. Improvado

     With the help of Improvado, you can effectively extract and load data, deliver reports, automate campaign reporting scale, monitor real-time campaign performance, and connect more than 500 marketing and sales data sources to their platform.

• Product Analytics Tools

  1. Amplitude

     Amplitude is a product analytics platform that helps make product strategy, track user behavior, and make informed decisions by using features such as custom events, funnel analysis, retention analysis, predictive analytics, A/B and multivariate testing, integrations, and more.

  2. MixPanel

     MixPanel is another digital analytics tool example for both web and mobile applications that provides businesses with insightful reports on customer interactions and behaviors. This happens with the features they offer, including retention analysis, insights, custom events, funnel analysis, flows, cohorts, and integrations.

  3. Heap

     This standalone digital analytics platform allows businesses to capture user interaction without tagging events manually. Their main features include retention analysis, user segmentation, funnel analysis, engagement matrix, and more.

  4. Pendo

     Pendo is an onboarding and product growth tool that includes features like guide analytics, retroactive data analysis, funnel analysis, retention analysis, and more.

  5. Userpilot

     Apart from having analytics features, Userpilot also helps you design in-app experiences and gather customer feedback to support the users. It has features such as user segmentation, custom event tracking, funnel analytics, path analysis, retention analysis, trend analysis, and more.

  6. FullStory

     FullStory is another digital marketing analytics tool that allows you to peek at all the user interactions happening on mobile applications as well as the website. It includes features such as user trend analysis, retroactive analysis, tagless auto-capture, segmentation, journey mapping, conversion analysis, frustration signals, page flow analysis, heatmaps, and more.

• Social Media Analytics Tools

  1. ViewMetrics

     ViewMetrics is a digital analytics tool that helps streamline your social media analytics by automating data presentation from marketing accounts and generating spreadsheets and presentations. It allows you to embed charts into project management tools and manage clients through customizable workspaces and dashboards, enhancing reporting and collaboration.

  2. HootSuite

     HootSuite is a mixture of social media publishing, management, analytics, and listening tools that can help you analyze what content works best for you. This helps improve ad effectiveness and increase your post reach.

  3. Sprout Social

     This social media analytics tool is great for social media management as it allows you to analyze hashtags, topics, and keywords for your social media platforms. It also helps you come up with detailed reports that can assist you in analyzing the performance of your content.

  4. Buffer

     With Buffer, you can effectively track total engagement, total impressions, follower growth, audience demographics, engagement rate, and hashtag performance, allowing you to make better posting decisions.

  5. Rival IQ

     Through Rival IQ, you can track and compare the SEO and social media performance of your competitors by analyzing their Instagram and Facebook ads. This helps you understand your competitor’s social media strategy and learn from their failures.

  6. Keyhole

     Keyhole is a digital analytics tool that tracks your campaigns, events, brand mentions, influencer activities, and social conversations. You can even track accounts, keywords, and hashtags that can help your social media account with good reach.

• Email Marketing Analytics Tools

  1. HubSpot

     This sales and inbound marketing platform helps businesses convert leads, attract visitors, and close customers by offering features such as social media marketing, content management, landing pages, web analytics, email marketing, and customer support.

  2. MailChimp

     MailChimp is a user-friendly email marketing analytics tool that offers tools for businesses to send, create, and analyze email campaigns with customizable templates and an intuitive interface. You can automate your email distribution by designing visually appealing emails on this platform.

  3. Klaviyo

     Klaviyo is an email marketing automation tool that helps create a personalized customer experience. It offers AI-driven insights and real-time data to automate email flows, segment your audience, and generate reports.

  4. Omnisend

     This email marketing analytics tool is meant to help e-commerce businesses engage with their customers by executing targeted campaigns and building contact lists.

  5. Pipedrive

     With Pipedrive’s email marketing analytics tool, you can track email delivery status, monitor link performance, analyze campaign performance, and integrate contact and engagement data in one place.

• Customer Experience Analytics Tools

  1. Hotjar

     Hotjar is a customer experience analytics tool that offers session recordings, heatmap functionalities, and a funnel feature.

  2. Kissmetrics

     This customer experience analytics tool is a cloud-based solution for event analytics. Its key features are A/B testing, funnel, and people search.

  3. Tableau

     With AI capabilities and data visualization, Tableau offers features such as augmented analytics, live visual analytics, and pre-built dashboards.

  4. Zendesk

     Zendesk is a customer experience analytics tool that has features such as collaborative analytics, omnichannel analytics, and pre-built dashboards.

  5. Salesforce

     Built for your sales team, Salesforce is a customer analytics tool that offers features like action framework, analytics actions, and augmented analytics.

• Customer Support Tools

  1. Zoho Desk

     With Zoho Desk, you can access customer support features such as email support, ticket generation, and knowledge base creation.

  2. Adobe Analytics

     Adobe Analytics helps businesses analyze, gather, and report customer data for better customer experiences. With the help of AI and machine learning, it helps businesses understand customer interactions to make better data-informed decisions.

  3. LiveChat

     Live chat is a real-time online communication tool for people to interact through text, which can be used for various purposes, including sales, customer service, and marketing.

  4. Tidio

     Tidio is a customer support tool offering chatbots, live chat, and other tools to help businesses improve their sales and customer engagement.

  5. Kayako

     Kayako is a customer service platform that can be used to communicate with your customers.

• Online Survey Tools

  1. SurveyMonkey

     Through this online survey tool, you can create easy, shareable surveys via an embedded code or a link. Its free version allows you to create unlimited surveys with the limit of including only ten questions in it.

  2. Google Forms

     A free online survey tool, this is the most-used tool by businesses to collect all types of information as it offers unlimited questions, surveys, and responses.

  3. Typeform

     Within its free model, you can access features like different templates, hidden fields, logic, custom endings, the ability to import data from Google Forms, and follow-up messages.

  4. HubSpot

     HubSpot is another online survey tool that helps you create surveys and customize them with drag and drop editor. Their form builder provides features like customizable CTAs, analytics, templates, and more.

  5. Jotform

     Jotform allows you to distribute, create, and analyze surveys by dragging and dropping questions within your desired format.

Conclusion

We hope this list of the best digital analytics tools in the market can help you achieve your marketing goals in any desired category!