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Newsletters are a great way to keep in touch with your subscribers on a regular basis. Whether your subscribers are already customers or they’re waiting for the right time to buy, a consistent newsletter will help you stay top of mind.
However, it’s important to be strategic with what you include. Your newsletter is not just a place to talk about yourself and your products, it’s a place to provide value and entertainment to your subscribers to keep them coming back for more! If you’ve opened a boring newsletter once, chances are you never opened it again.
Here are 36 ideas to make your newsletter engaging and turn your subscribers into customers:
1. Industry News
People like to know what’s new and what’s happening, keep your audience up to date with what’s going on in the industry.
2. Tips and Tricks
Share a few quick tips that are related to your industry and would be helpful to your subscribers! This is a great way to provide value that keeps them coming back to learn more.
3. Statistics and Fun Facts
Who doesn’t love a fun fact? This is an easy one to throw in your newsletter that let’s your audience walk away knowing something they didn’t before!
4. Podcast Recommendations
Podcasting is an increasingly popular pastime in the U.S. and there were an estimated 120 million podcast listeners in the country in 2021. (Statista) That being said, people are always looking for new shows to listen to! Give them your favorite recommendations in your newsletter.
5. Tool/Resource Recommendations
Do you know a tool or a resource that will make your reader’s life easier? Share it with them! They’ll be glad you did.
6. Blog Content
Share any new posts that have gone up on your blog since your last email blast. Chances are if they’re reading your newsletter they’re interested in the other content you have to offer!
7. Company Updates
Share what’s new at the company. This could be new services, products, features, integrations, locations, employees, etc.
8. Recent Press
Let your subscribers celebrate with you and share some of your most recent press features!
9. Surveys
Need some opinions on an upcoming launch, a recent feature release, or just want to learn more about your customer base? Send out a link to a survey to make giving feedback as easy as possible.
10. Social Media Content
Just because they’re subscribed to your newsletter doesn’t necessarily mean they follow all your social platforms. Share your recent Instagram posts, tweets, YouTube videos, etc. so your subscribers know where they can stay connected with you.
11. Giveaways
Running a Giveaway? Your newsletter is a great place to promote it and list the instructions for how to enter.
12. Upcoming events
Promote any upcoming events your company has, whether it’s a webinar, a challenge, or an in-person meetup, let them know so they can get in on the action!
13. Recap an event
In a similar fashion, if you’ve recently had an event give a quick recap of what you did and how it went in your newsletter. It might spark a little FOMO for anyone who missed it and get them to keep their eye out for the next one!
14. Tell a Story
This is a great way for your audience to get to know you or your company on a deeper level. Share a life story that they might find inspiring, funny, or educational. Being open and honest can go a long way for forming that bond with your audience!
15. Freebies
Share any free downloads you offer such as templates, workbooks, guides, etc.
16. Spotify Playlists
Share your favorite playlist, whether it’s one you made or one you found, people are always looking for new music!
17. Motivational Quotes
This is a great way to start or end your newsletter and get your subscribers feeling inspired.
18. Let Them Ask a Question
Open the floor for a two-way conversation and see if people have any questions for you. You could have them simply reply to the email with their questions or you could list the best way to get in touch with you.
19. What we’re reading
Share any articles, books, or even newsletters that you’ve been reading lately that you think your subscribers would like.
20. Testimonials/Reviews
A great way to build trust with your readers who haven’t purchased from you yet is to share any recent testimonials or reviews showing how great your product or service is!
21. Memes
Everyone loves a good meme. Find one related to your industry and give the people a good laugh.
22. Upcoming Sales/Promos
Keep your subscribers in the loop on any big sales you have coming up so they can be ready to purchase when it goes live!
23. Behind the scenes
Give your audience a sneak peak of what the company is like behind the scenes. You could share your product creation process, what the office is like, your day-to-day life, etc.
24. Interview someone
Interview an expert in your industry or even a customer and put a sneak peak to the questions and answers in your newsletter. This could be a snippet of a longer blog post or podcast episode.
25. Share a case study
If your company does case studies, your newsletter is a great place to showcase them! Show your subscribers the real results your company creates.
26. Current job openings
Are you hiring? You never know who might be the perfect candidate for your position, put the opening in your newsletter to spread the word!
27. Create a Series
Pick a topic your audience would find interesting and make a series out of it. Some consistency will keep people coming back to see what’s new!
28. FAQs
You probably get a lot of the same questions time and time again. List a couple of your frequently asked questions along with their answers.
29. Make Predictions
Do you have some unique thoughts on what the future of your industry could look like? Share your opinions and perspectives with your audience to spark up a conversation.
30. Infographics
People love infographics. They’re a quick and easy way to consume information. Put some of your company stats or quick tips in infographic form.
31. Share User Generated Content (USG)
Content created by the customer is an amazing thing to highlight in your marketing. Whether it’s a customer story, photo, or video, be sure to include this in your newsletter!
32. Review something
Did a book, movie, or song come out recently that’s related to your industry? Give your honest review on it to give your audience some insight into whether or not they might like it too.
33. Exclusive deals
Make your subscribers feel special and share an exclusive discount code with them!
34. Share Quizzes
Do you have any quizzes for your business? Quizzes are a fun and easy way for people to figure out which product or service you offer might be best for them. Sharing this in your newsletter could get someone to convert from on the fence to purchased!
35. Share a referral program
If you have any type of referral or affiliate program, make sure to share this with your subscribers. It’s a great way to drive more business and make your current customers happy!
36. Get them involved in your community
Have a Facebook Group, a membership, or something else that allows people to be more involved with your company and its community? Share it in your newsletter to entice people to join!
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And that’s everything! We hope this helps you take your newsletter and email marketing game to the next level.
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