Posting on Facebook can be as easy as typing up some content and clicking post. Creating a Facebook post that accomplish…

LinkedIn is not just a professional networking service, it’s also an effective platform for marketers. In fact, LinkedIn g…

Whether or not you have a physical product that is visually appealing, Instagram can still be used as a helpful platform t…

A handful of companies successfully use Twitter to grow their social media presence every day. While some only have one pe…

There are many ways to generate leads on social media. 20% of business users have replaced email with social media as…

A/B testing can be like a science experiment. Read on to learn how to win the science fair!

Now that you’ve decided WHAT you want to post, it’s time to decide WHEN you want to post it.

This guide will walk you through the different strategies you should use for posting across multiple social media channels.

In today’s digital world, Twitter is one of the go-to platforms for businesses to engage with customers, share updates, and build a brand presence. With its fast-paced nature and wide reach, it offers a unique opportunity to connect with audiences in real time. But just posting tweets isn’t enough—you need to track how well your efforts are paying off. That’s where KPIs (Key Performance Indicators) come in. These are simple metrics that help businesses measure their social media success and understand what’s working or needs improvement. In this blog post, we’ll dive into the essential Twitter KPIs you should keep an eye on to take your results to the next level. Let’s break down how you can use these metrics to fine-tune your strategy and drive better engagement with your followers.